Hey Dude Taps Sydney Sweeney As Global Spokesperson

Sydney Sweeney Named Global Spokesperson for HEYDUDE Footwear Brand

A Strategic Partnership for Increased Consumer Relevance

HEYDUDE, the popular footwear brand owned by Crocs Inc., has announced a long-term global partnership with actress Sydney Sweeney.

Driving Relevance among New Consumers

This partnership aims to enhance HEYDUDE's brand recognition and appeal to a wider consumer base, capitalizing on Sweeney's popularity and influence.

Embracing the "Dude" Lifestyle

HEYDUDE's brand ethos centers around the concept of "Being a Dude," which represents a laid-back, adventurous, and authentic approach to life.

Sweeney embodies this spirit, making her an ideal ambassador for the brand.

Leveraging Sweeney's Star Power

Sweeney has gained prominence through her exceptional performances in various television shows and films, including "Euphoria" and "The White Lotus."

Her significant social media following and positive reputation will amplify HEYDUDE's message.

A Commitment to Inclusivity

HEYDUDE and Sweeney share a commitment to inclusivity and self-expression.

The partnership reflects their joint belief in embracing individuality and fostering a welcoming community.

A Focus on Content and Community

The partnership will encompass a range of initiatives, including content creation, social media campaigns, and exclusive product collaborations.

HEYDUDE and Sweeney aim to build a strong connection with their audience and foster a sense of community.