Juventus Unveils New Visual Identity
Iconic Black and White Era Begins
Turin, Italy - July 16, 2023
Italian football powerhouse Juventus Football Club has officially unveiled its new visual identity, marking the beginning of a fresh chapter in the club's illustrious history.
The new logo, introduced in a rebranding effort in 2017, has been adopted as the club's main logo. It features a bold and minimalist design, incorporating the club's iconic black and white stripes and the club's crest. The club's official website and social media platforms have been updated to reflect the new visual identity.
The rebranding is part of the club's ongoing modernization efforts, which aim to strengthen its global presence and enhance its connection with fans around the world.
Juventus has a rich history and tradition, having won numerous Serie A titles, Coppa Italia trophies, and international competitions. The club is also known for its global reach and loyal fan base, and the new visual identity is expected to further elevate its brand image.
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